Designing brand belonging



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In a world where…

Digitisation, mobilisation, artificial intelligence and automation rule, business as usual isn’t good enough.  

Customers no longer select products through price wars, but from assessing what your brand says, what it does, and what it stands for.


Surprising Stats:

  • 75% of people never scroll past the first page of search engines

  • 85% of Facebook video is watched without sound

  • Microsoft research reports that people spend only 10 seconds on your homepage before leaving if they don’t immediately connect with your marketing message

  • A global study of over 300,000 people and 1,500 brands found that meaningful brands outperform others on the stock market by 206% over a ten-year period (Havas Media, 2017). 


Pur·pose / Noun: The reason why something exists. For companies, it is the foundation of every experience. It is the underlying essence that makes a brand relevant and necessary.


Case study

clarity + Growth


Glen James from Fortify Financial shares his journey from Solopreneur to Award Winning Adviser and the role that MOVED played in it.

Glen James of Fortify Financial shares his Branding journey from solo business owner to becoming one of Australia's top financial planners with a team of 6 people. CHALLENGE: Frustrated in trying to grow his business, Glen was stuck trying to do it all himself from organising photographers to writing copy.

What we do for your brand


Moved designs brands. Aligning identity systems, messaging and collateral to get you noticed and grow your business. Like attracts like – so if your brand look like crap – you’ll attract it!

Outcomes for your business

  • Clarity and growth

  • Alignment of your brand look and messaging

  • Clear perspective of who his ideal clients

  • A brand message that resonates with higher quality clients

  • A hierarchy of goals mapped out and how to achieve them

We’ll help you align your brand to your business to connect to customers in a genuine, meaningful way so you stay relevant in this ever-changing world. You’ll get real value through our creative compelling ideas that are based on 3 things: discovery, design thinking, and creative content execution.


Our Process

Listen, empathise, distill & translate


Expect better collaboration, more freedom and a growth in sales.

Step 1: Discovery - Idea Exchange

  • Discovery + research

  • Customer journey

  • Business goals

  • Brand archetype

  • Value proposition

  • Content strategy

To start, we’ll map out your pain points, your goals and your customer avatar. From here, you’ll start to see the gaps you need to fill.

Step 2: Alignment – Strategic Thinking

  • Brand positioning

  • Brand story

  • Brand identity

  • Messaging

  • Information architecture

We’ll start by identifying quick wins and easy tasks to get you going. You’re have a clear actionable plan ready for action!

Step 3: Create – The Experience

  • Brand guidelines

  • Logo design

  • Brand collateral

  • Videography

  • Website design

  • Stationery

We help you communicate the right message, to the right people, on the right channels

The public expectations of your company have never been greater… Every company must not only deliver financial performance, but also show how it makes a positive contribution to society. Without a sense of purpose, no company, either public or private, can achieve its full potential.
— Larry Fink, Chairman and CEO of BlackRock, Inc

Confused about which strategy is best for you?

Claim your no-obligation 30-minute strategy session now