PACKAGING

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STICKON

Branding / Packaging Design / Illustration

 

CHALLENGE

Dated and inconsistent branding had left the challenger brand loosing market share. We needed to keep the original 'sticky' concept and build trust by applying the mother company 'Bantex'.

SOLUTION

A clean, modern identity was formed whilst retaining the 'sticker' concept. We hero'd two colours and simplified the fonts in the communications to keep things clear.


 
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I had the privilege to work with Jason on a couple of start-up businesses for Bantex, such as copy paper, party goods, notebooks etc. Most importantly, at a corporate level he helped unify our various brands under the Bantex Group umbrella, giving consistent brand image and identity. I was fondly impressed by his creativity, strategic vision and modern design concepts. Particularly he is a fun guy to team with on any projects – always patient, responsible, efficient and easy going. You can never go wrong with him!
— Angelina Sun
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ILLUSTRATIONS

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STEP & REPEAT LOGO FOR BACKING

 
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