Branding is what separates you from your competition.
You need a seamless story throughout all touch-points of your brand.
Your truth is revealed in your brand essence, not the rules of a styleguide
MORE CLARITY, LESS REWORK
The Discovery Workshop is where the magic happens. Here, we reveal the essence of your brand, your emotional connection with customers.
“Branding, by its very nature, is not optional. If you do not position yourself in people's minds, they will do it for you” — Peter Drucker
The workshop can be broken into three major sections - discovering the brand attributes, defining the target customers and establishing the business goals to achieve the rollout. A further breakdown of these is below.
Brand attributes are the core qualities of a brand. They reveal its personality, and physical traits through imagery and language that allow us to build into the identity of your brand.
By identifying the archetype of a brand we can work towards gaining an emotional connection to your audience. This gives brands the ability to find an authentic voice that differentiates and provides a strategic lens through which to make key business decisions.
This is the reality check. We map out scenarios of your target audience against interactions with your brand. This predicts pain points and provides insights into functionality and user behavior, which we craft into the rollout of the brand.
A competitive analysis of your brand and the landscape evolving around it allows us to see where you are positioned in the market. It highlights strengths and weaknesses and gives us the insight we need towards making your brand outstanding. Click to start this process.