Inspiration

what branding really is about

 
 

Workshop brief

A brand is just like a person, it has a face, a voice and a personality...

The purpose of this exercise is to mind-map your brand attributes, capturing the personality of your brand .

 

 

 

 

Please allow 15mins for this exercise

There are NO wrong answers, jot down your initial gut response and don’t think to long about it.
If your not sure how to answer a question just put N/A.


Name *
Name
Phone *
Phone
DEFINING YOUR BRAND
As if you were explaining it to a 4 year old
POSITIONING YOUR BRAND
Add web address of these brands
Be specific, list what type and colour. What is the feel/mood of the car - powerful, luxurious, sleek?
FEELING YOUR BRAND