Barnardo’s Australia

Clarity workshop / positioning / Strategy / brand refresh

 

THE CHALLENGE

Being one of the oldest charities can be a great thing, but you can also lose your relevance to the modern world. Barnardo’s were in need to reach a new Millennial audience whilst retaining the mature audience.

OUR SOLUTION

 

Let’s get emotional! We connected Barnardo’s back to their roots, focusing on creating happy families for life. We connected them back to their promise 140 years ago... In 1871 but refreshed their look to connect with a modern audience.


 
Style
Being one of the oldest charities can be a great thing, but you can also lose your relevance to the modern world. Barnardo's were in need to reach a new Millennial audience whilst retaining its current mature audience. Our solution Let's get emotional! We connected Barnardo's back to their roots, focusing on creating happy families for life.
 

discovery workshop

It starts with a idea exchange

Brand workshop

Brand workshop

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Style refresh

A brand new way of seeing Barnardo’s

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We gained alot of clarity out of the discovery workshop, and walked away with some immediate actions to implement.

Personally there were a few eye opening moments where Jason forced us to think about (who we really were) and as a team we were able to come to a conclusion together.

Either totally rebranding or putting a fresh spin on your brand I’d highly recommend one of Jason’s workshops - we found it invaluable.
— Natalie - Head of Brand and Design at Barnardo's Australia
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