Clarity workshop / positioning / Strategy / brand refresh
Being one of the oldest charities can be a great thing, but you can also lose your relevance to the modern world. Barnardo’s were in need to reach a new Millennial audience whilst retaining the mature audience.
Let’s get emotional! We connected Barnardo’s back to their roots, focusing on creating happy families for life. We connected them back to their promise 140 years ago... In 1871 but refreshed their look to connect with a modern audience.