Let’s reposition your reputation
We workshop how your audience perceives you, and craft an improved visual and verbal story.
Consult Workshop
Streamlining communications starts on the inside
We begin here:
First, we’ll run a collaborative workshop to reveal the problems causing your organisation to feel “stuck”, and then deep dive into solving them.
We’ll identify your organisational goals, brand style, the position of your organisation’s reputation in the market, and the audience you seek to serve through your unique offering.
Our Brand Workshops are the best place to start when it comes to creating brands, re-brands and refreshing brands, or re-shaping your organisation’s Employee Experience.
Brand Strategy
Move into action with a clear story that pitches your business to the market.
We help you achieve your business growth objectives
A key output of our Strategy Workshops, our Brand Strategy helps you achieve the objectives you set regarding how you want clients to feel about you.
Our Brand Strategy includes:
a plan for implementation
the problem your brand solves
ideal customer
a clear view of the competition, or ideal spot in the market
how customers feel about the brand currently and how this needs to continue and shift.
Speak to us if your communications to clients or customers:
hides what you do best
is inconsistent or even contradictory
highlights points that aren’t related to the main product or service you provide.
Also speak to us if you:
rely on referral-only business
think you could do a better job of communicating with clients or customers
think competitors attract clients or customers more easily.
Stylescape
Visual clarity starts by stepping back and thinking conceptually.
Find and refresh your business’ look as you reposition your organisation.
A stylescape is the first step in creating an irresistible offering. Like a giant mood board we visually show a direction we’d be heading before any design work begins.
Our Stylescapes are a collection of brand assets such as colors, typography, photography, patterns, archetypes, personas that connect with you, and that you thinking will engage your future brand and your clients. From these we build your visual aesthetic. We start broad, talking conceptually, before we zero in. It’s not yet the level of detail you will see in our Brand Strategy.
“Like attracts like”, so our stylescapes link you to your most appropriate market segments.
Speak to us if your business offering is:
outdated
inconsistent
attracting too many low quality clients and customers
attracting too many questions about your price
attracting too many enquiries about your lower priority offerings
not attracting or engaging your premium clients.
Positioning statement
We reposition your business for success by creating an irresistible offering.
As brand experts, we pivot businesses toward premium clients.
An output that can only be produced after our Discovery Workshops, our positioning statements express how your business fills a niche (a particular consumer need in a way that your competitors don't) and the ideal client and customer personas. Positioning is a key process in making a business more profitable by pivoting toward your premium business, your best clients, your most loyal customers.
Our Positioning Statement includes:
an information hierarchy
your links to market segments.
Speak to us if your business is attracting too many:
low quality clients and customers
questions about your price
enquiries about your lower priority offerings.
Also speak to us if your business’ look and message is:
outdated
inconsistent
not attracting or engaging your premium clients.
Copy Deck
Verbal clarity through simple, engaging language.
Harness the right words and put them to work for you.
Our Copy Deck provides you cut-through language, consistent with your brand, to reach your clients.
These include words:
possible brand names, their meaning, originality and usability, as well as research on domain names, business names and company names and how these names can be shaped to suit you as you reposition
website words including the information hierarchy
some sample marketing one liners
some sample social media posts.
Our experienced writers:
create your catch phrases
shape your selling points
maximise SEO
write engaging, plain English that’s simple for your web designer to use.
Pitch Kit
Empowering you with the right tools for your biggest conversations.
Confidence and a clear message comes from being prepared and polished.
We provide you a document you can walk clients through your pitch, showcasing what you solve and why they need your services.
This digital brochure includes:
16 pages of clear visuals and words that communicate your most important points
A5 landscape layout for the wow factor, including placemats to guide senior decision makers who need your top points quickly
an ability for you to edit and share with colleagues in the future because it’s created in Indesign
supplied as an easy-to-use PDF
Website
Sell what you do, don’t tell what you do.
Our websites are designed to showcase your best work.
We look with fresh eyes into your online world, as if a client is viewing for the first time.
Speak to us if your website is:
boring
tired
impossible for you to update and drive because it was created in a hard-to-use platform
clogged up with too many stock images
in conflict with your brand.
We:
use responsive web design (your website will be accessible on mobile, tablet or PC).
structure information logically to prioritise your strongest selling points and to target your best customers, clients and users
interview customers, clients and users to inform design and create a customer-centric story that sells what you do, not tells what you do.
We review:
messaging and photos
engagement and if the actions are simple to find.
whether it moves us to action or not.
Logo
Creating and re-shaping logos for evolving businesses.
Applying decades of experience to craft the logical image that symbolises your company’s strengths.
Is your headline artwork looking old? Was it designed by your niece 10 years ago but now your business is sooooo much better than it was back then?
We prepare digital and press-ready artwork for:
letterheads
business cards
social banners
signage and office fitouts
WHAT OUR CLIENTS ARE SAYING
Kind words
