The inside of your business should match the outside
your internal documents are hurting your growth
3 things you need to know:
Your staff must understand your purpose
Your internal documents coach your staff on your brand
Poor documentation encourages sloppiness and poor RIO
Are your internal documents sub-standard?
99% of the time the answer is YES!
Of-course, your external documents look great.
This means your website, brochures, business card, the logo on your staff shirts, prospectus, booklet, and presentations to clients look amazing. It all works together and sends a message. Nobody, external to the company, is confused about what you stand for.
Buttttt, what about inside your company?
Is the standard lower than what it is externally and why do we accept this?
This might have been okay during the early seasons of your company’s existence.
But it’s not okay now. Because the standard of documentation inside your company is now sending a message to your staff.
Sub-par use of language and graphics sends a message that shoddiness is okay.
It’s not aligned to your brand, so, in summary, it’s damaging to your brand and
It’s damaging to your company’s reputation.
The greatest advocates of our business are internal and we’re suppling them with damaged goods! This damage is perhaps not large but, during this phase, your company’s progress is defined more by refinements, rather than revolutions.
Perhaps you’re using an off-the-shelf learning management system and its look and feel does not match the brand your staff are supposed to be championing.
Think about that:
You’re training them using artefacts that are not instilling them with important traits regarding your brand.
Taking a look at your internal documents.
About the Author
Staff engagement to cut through the noise
Meet Jason Knight a brand builder from a coastal town north of Sydney, Australia.
We work with corporate overachievers & HR teams that want big victories. Inspire your staff with bite-sized learning as attractive as what grabs their eyeballs on social media.
Modernise learning and development across the enterprise in tranches in a way that is risk managed and builds trust, not with a ‘big bang’ approach.