Strategy / Copywriting / Graphic Design
BuySide help families invest in the property market. Clients were getting lost in the facts and figures and needed a clear engagement pathway.
Our first task was to distill the message into bit-sized pieces. We split the current 30+ page document into two smaller booklets. Rewrote the copy and redid their look to connect to family target market. One smaller 'teaser' booklet for new leads and another 'workbook' booklet to walk the client through the details.