not-for-profit branding
Every Daughter Matters brand identity
THE CHALLENGE
To create a brand identity that highlights the severity of human trafficking in a digestible way.
OUR SOLUTION
A hashtag has been used in the logo to help start a movement on socials. We used feminine colours and organic shapes in contrast to confronting images. To reiterate the notion that young girls are priceless, the shape of a girl has been created using a ‘barcode’ pattern. Challenging the viewer to think and take action.
The New
The process
The big idea
“‘barcode & Prison break”
To reiterate the notion that human beings — in particular young girls — are priceless, the shape of a girl has been created using a ‘barcode’ pattern. Challenging the viewer to think and take action.
“I love the work Moved By Design has done for us at Every Daughter Matters, I am so appreciative of your creativity and capacity to work with us. Your interactive process enabled us to hone-in on the exact designs we were searching for. Jason, through the designs you created, we are really confident of connecting with our audience to inspire and challenge many people to partner with us in the fight against Human Trafficking.
We are thankful for the way you have facilitated our people and processes, in-fact your expertise in this area took our project beyond our expectations. Moved by Design has our wholehearted recommendation for any organisation desiring to capture and hold the attention of people for business today.”
