Strategy / Branding / Graphic Design / Video
Not your traditional financial planner, the task was to elevate the brand as the best in quality, service and advice. The challenges were to keep the existing essence of 'build and protect' whilst combining it with a modern approachable feel. We were also tasked with moving away from the 'one' man and making it about the bigger team.
We believe that everyone could benefit from creating a worry-free financial future. We imagined a financial service that's straight talking, honest and relatable. We built into the 'feel' and the icon of the brand strength and a relaxed elegance. The message is approachable and simple to understand yet lifts the brand to new heights.