Linked Community Services
Brand identity / Graphic design / Signage / Stationery
THE CHALLENGE
We had the pleasure in working with Dragonfly Marketing and our task was to:
• Communicate the name change of Linked Community Services to all stakeholders
• Create inspiring and engaging communications.
• Increase the visibility of the Linked brand (more than logo) within the Hastings & Port Stephens regions.
• Strengthen the brand positioning to their target audiences.
OUR SOLUTION
Linked had an existing logo but their applications lacked competent execution. We steeped the brand in community spirit and friendly interactions, displaying the personable interactions through a photoshoot, video and creating a bright colour palette. The use of bold linking lines now define the brand, reinforcing the ‘link’ this company provide's between elderly or disabled customers and the community at large.
This combination of brand elements give the overall brand a professional yet friendly feel that will set Linked apart from its competitors.
The Old
The New
The process
“What I loved about working with Jason is his, thinking and the strategic consideration that goes behind his work. Jason actually takes the time to explore and dive deeply into what the personality of a brand. By spending that time thinking and considerate, considering and strategising, he really ends up producing quite a phenomenal result.
The client was actually in tears when they saw the brand and their message and the people from their organisation that we had used within their marketing, when they saw all of that come into fruition as two to a piece of marketing, they were literally tears of joy.
That’s the power in graphic design and branding - you can capture the true essence of an organisation and I think that’s something that Jason does beautifully.”
The old website
The new website
