School branding
Mountains Christian College
Strategy / Identity / Copywriting / Booklet / Video
THE CHALLENGE
Vision = growth
MCC reached out to refresh their branding. A strategy workshop with the leadership team aligned vision and provided a clear direction of who, what and when.
We distilled their essence into ‘the joy of courageous learning’ and started re-imaged their communications.
Within the ‘pre-launch’ period we’d already helped reverse the decline of numbers and the school was tracking above its expected numbers for that quarter. As we’d help clarify their message and shift their conversations to ‘solutions’ they offer rather than ‘about’ our school.
Workshop findings
“We loved working with Moved and their friendly and professional holistic approach to branding.
It wasn’t about marketing so much as it was about finding our niche. We met with Jason for an initial workshop that developed into so much more than “nice marketing ideas”.
We now have an identity and story that is worth telling people about and that people want to be part of. ”
