Financial Branding
Skye Wealth - Insurance
THE CHALLENGE
The prior business was outdated and Phil wanted a new business name and website that matched his Millennial customers. The new brand ‘Skye’ needed to be an Umbrella name so he could expand his offering in the future.
OUR SOLUTION
We started from the ground-up and landed on “Adulting”. Get cover to protect your future. We married this with a relatable, caring voice that was easy going. The bright, joyous brand stands out in a marketplace full of ‘generic’ financial products. The tagline of “Priceless peace of mind” connects this straight talking, approachable brand to its Millennial target audience.
The old look
The New
The process
Listen to a Podcast below, where Phil discusses the impact of his rebrand and how it helped attract this ideal customer.
