Workshop Prep

A brand is just like a person, it has a face, a voice and a personality...

The purpose of this exercise is to capture the personality of your brand .

There are NO wrong answers, jot down your initial gut response.

Name

First Name

Last Name

Email Address

DEFINING YOUR BRAND

What is the name of your business?

What is the tagline of the business?

What was the original concept or inspiration behind the business?

What difference does the business make in the world? (or to you client?)

Who is your ideal client?

Age, lifestyle, transition they are in, what there fears are...

POSITIONING YOUR BRAND

What are three brands you admire and why?

Add web address of these brands

If your business was a car what type of car would be it and why?

Be specific, list what type and colour. What is the feel/mood of the car - powerful, luxurious, sleek?

If your business was an celebrity who would it be and why?

If your business was a retail store what would it be and why?

If your business was an animal what animal would it be and why?